What is I. A.M. STRONG?
Intervene, Act , and Motivate (I. A.M.) STRONG is the Army's campaign to combat sexual harassment and sexual assault by engaging all Soldiers in preventing sexual assault before they occur.
Grounded by our shared belief in the Army Values, we are a band of brothers and sisters, placing mission first, never accepting defeat, never quitting, and never leaving a fallen comrade. Our interdependence and shared respect among comrades frames who we are as a Team and an Army - a Team who finds Sexual Harassment and Sexual Assault reprehensible and beyond toleration. Those who commit these acts hurt other team members and wound our Army. This criminal act is cowardly and damaging to the very moral fiber that gives our Army its innermost strength. It is a betrayal of the trust inherent in serving in the Profession of Arms.
As Soldiers and proud members of our team, we are duty bound to Intervene, Act, and Motivate others to stop sexual harassment and sexual assault and help foster an environment of these behaviors.